Minervaa's ‘My Facility Card’ is a part of its Corporate Social Responsibility. The card will be provided to every
student’s family associated with Minervaa directly or indirectly. “My Facility Card” is an initiative taken by Minervaa
to provide its customers with discount on day-to-day purchase of goods and services and the card will be availed to
students and their families for free.
Association as a merchant exposes the shop/store/establishment to a huge number of customers (40,000 students and
their family in North Bengal region alone) connected with Minervaa and the number keeps on increasing.
Associate-merchants will also have access to ‘My facility card’ and as they too are customers to other shops and
stores so even they can save on their purchases. Apart from that, they can also cut down on their marketing and
promotional costs as Minervaa will be doing the same for them.